Allpart Supply Launches Updated Website on February 13, in Arlington, Texas, ushering in a new look and making doing business with the wheel service and automotive lift parts expert team easier than ever before.
The site builds upon a previously interactive home page by featuring a more modern, easy to read font, improved graphics and scrolling changes, and user-driven tabs to make customer interactions quicker and more productive.
The web designers worked to make the new site customer-driven, focusing on past customer comments and common themes in cutting edge internet updates. “We really worked to make this new website an automotive lift parts and information resource for our customers,” commented Jon Barganier, Allpart VP-Sales and Marketing. “We have been planning this update for some time; we are thrilled to finally update our online catalogs so that customers can search our inventory easily, find the parts they need, and give us a call.”
Visitors to the new website will find a new, streamlined layout that allows easy navigation. Customers may search for lift replacement parts by product name, by lift type, or by part number if they know it. Home page tabs drop down to highlight products and lift types, and Allpart’s lift replacement parts catalogs are available by part type under the Catalog tab to aid in identifying replacement parts, either by part dimensions in exploded drawings or by part descriptions.
With Allpart’s simple, detailed descriptions in each catalog, including lift part details like diameter, length, and lift model in which it fits, customers can identify the exact part that they need and ask the Allpart sales professional for it by its number when they call, making the sales experience a breeze and getting the customer back in business quickly.
Allpart’s new site is perfect for customers looking for repair solutions, as its information is divided for easy and quick access. The new site also caters to lift owners who are looking to perform routine maintenance and already know the lift they have but want to know if Allpart carries the part. These customers can easily find the lift under the Lift tab, click the lift name under Page Content Links, and find the part number. Designers included a button in the bottom right corner of the screen on each catalog page so users could skip back to the top of the page for easy navigation to other pages when they’re ready to move to another page.
Allpart added additional product information on its individual product pages. Some product pages detail the standards to which Allpart holds its parts. Many product type pages address common problems with the part in general that we at Allpart see when we visit auto repair shops or that tend to make new customers call us in the first place. We listened to customers, large repair establishments, and small repair shop owners and compiled a list of common problems, then identified causes and provided solutions so customers would have a resource all in one place.
Educating customers in automotive lift best practices is just part of Allpart’s service commitment. Customers can check a product page, learn what may have caused their current problem and how to correct it for next time, then click on the catalog link at the bottom of the product page to ensure they buy the part they are looking for. Customers rest easy knowing that with Allpart, unlike with some OEMs or other suppliers, they get the right, well-made part the first time.
If customers need a little extra help identifying the parts they need, they can call or email Allpart’s sales team, either using 800-381-1330 or the email form under the Contact tab at the top of each page. Sales professionals are available from 7am to 7pm CST Monday through Friday to answer both types of communication. At Allpart, no lift replacement question is too unusual. Allpart specializes in parts for difficult-to-find or discontinued lifts, even manufacturing parts in-house to fulfill customer requests.
Allpart’s remodeled website showcases the company’s service commitment and standard of quality. The new streamlined site reflects the company’s attitude: a delight in educating and satisfying customers with replacement automotive lift parts to suit customer needs, each and every time those needs arise. Call 1-800-381-1330 or email sales@allpartsupply.com today to ask a question, request a quote, or order a replacement automotive lift part.
